Welcome to Creative iMedia

Creative iMedia is an optional subject that can be taken in KS4

The aim of the Creative iMedia Curriculum

The key aims of the Level 1/Level 2 Cambridge National in Creative iMedia curriculum are to:

Develop Knowledge and Understanding of the Media Industry: The qualification provides insight into the media industry, helping students understand how digital media products are planned and how they are used to engage audiences.

Practical Skills for the Media Industry: Students will gain hands-on experience in developing and creating digital media products, such as visual identities and digital graphics, which are essential skills in the media sector.

Creative and Problem-Solving Skills: The course encourages students to think critically, generate creative ideas, and find solutions to problems using media tools and techniques.

Planning and Organization Skills: Emphasis is placed on pre-production planning, distribution considerations, and meeting deadlines, which helps students learn how to organize tasks efficiently and effectively.

Apply Knowledge in Real-Life Situations: The qualification helps students apply their learning to practical, real-world contexts, such as creating media products, working with clients, and developing original ideas.

Preparation for Future Study or Careers: The qualification complements other academic learning and prepares students for further study in media, design, or other creative industries.

Understanding of Media Codes and Techniques: Students will explore how media codes are used to convey meaning, create impact, and engage specific target audiences, enhancing their understanding of how to use media effectively.

Develop Independence and Confidence: The course encourages self-reliance, helping students to confidently apply the skills and techniques they learn in practical tasks, and promoting independent problem-solving.

The knowledge the students will have by the end of the course:

The Media Industry:

• Understanding how the media industry operates, including the roles of various sectors (e.g., film, TV, gaming, digital media).
• Knowledge of how different media products are created, distributed, and consumed by audiences.
• Insights into how media products are marketed and the influence of various platforms and channels on product reach and engagement.

Factors Influencing Product Design:

• How audience needs and preferences influence the design and creation of media products.
• Ethical and legal considerations in media production, such as copyright, censorship, and intellectual property rights.

Pre-Production Planning:

• Techniques for planning media products before creation, such as conducting audience research, developing ideas, storyboarding, and creating scripts.
• Understanding different production roles and how teams collaborate during the pre-production phase.

Media Codes and Techniques:

• Learning about media codes (such as visual, audio, and symbolic codes) and how they are used to convey meaning, create impact, and engage audiences.
• How to analyse and interpret media products in terms of the techniques used to communicate messages effectively.

Visual Identity:

• The principles of graphic design and how to create a visual identity for a client, including logo design, colour schemes, typography, and layout.
• The role of visual identity in branding and its importance in representing a company's values and message to its target audience.

Digital Graphics and Media Products:

• How to plan and create digital graphics, such as posters, websites, and social media content, using relevant software tools (e.g., Photoshop, Illustrator).
• Techniques for designing and producing engaging digital media products, taking into account both aesthetic and functional aspects.

Distribution Considerations:

• Understanding the different distribution channels for digital media products (e.g., social media, websites, TV networks).
• Knowledge of how to tailor media products for specific platforms and audiences to maximize impact and engagement.

Problem-Solving and Creativity in Media Production:

• Developing skills in creative thinking, idea generation, and finding innovative solutions to challenges encountered during the production process.
• Learning how to use appropriate tools, techniques, and resources to create effective media products and solve production issues.

Project Management and Organization:

• How to manage a project from start to finish, including setting timelines, delegating tasks, and ensuring deadlines are met.
• Using planning tools (e.g., mood boards, Gantt charts) to organize and track progress during media creation.